THE Shawn Carter Foundation, founded by Jay-Z, has unveiled its latest initiative—Champions for Financial Legacy (CFFL)—a groundbreaking program designed to empower students at Historically Black Colleges and Universities (HBCUs) with the tools, knowledge, and skills to build lasting financial success.
Through this initiative, Jay-Z continues his commitment to reshaping generational wealth and creating pathways for the next generation of leaders.
The program, introduced on Wednesday (Nov 13) at the Wharton School of the University of Pennsylvania, seeks to equip students and surrounding communities with practical financial management skills and strategies for building wealth.
The initiative will focus on improving financial literacy, with the goal of enabling students to apply their knowledge in ways that benefit their communities. The program is a collaboration between the Shawn Carter Foundation, the Coalition for Equity and Opportunity, and corporate partner Toyota Motor North America.
Gloria Carter, co-founder of the Shawn Carter Foundation and Jay-Z’s mother, emphasised the importance of the initiative, stating: “Every day at the Shawn Carter Foundation, we dedicate ourselves to uplifting students and communities that are underserved. To launch a financial education program that will reach more students and communities, along with dedicated partners like Toyota and the Wharton School of Business, is a vision we are finally seeing come to fruition.”
She added: “We are so excited to see the incredible impact of CFFL unfold and look forward to its growth.”
The Shawn Carter Foundation, which was founded in 2003 by Shawn “Jay-Z” Carter and Gloria Carter, has long focused on supporting underserved students through scholarships and educational initiatives. To date, the foundation has donated over $20 million to community and scholarship programs, assisting at-risk youth in their educational pursuits.
The inaugural Champions for Financial Legacy program will begin in the spring at three HBCUs: Lincoln University in Pennsylvania, Norfolk State University in Virginia, and Virginia State University. Plans are in place to expand the program to additional HBCUs in the future.
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