SOLANGE Knowles and her mother, Tina Knowles, come together for a new Gucci holiday campaign, showcasing the power of family during the festive season.
Released this week, the campaign marks the third chapter in Gucci’s holiday story and highlights real-life families, including the iconic Knowles duo.
The campaign, directed by Marcell Rev and photographed by Anthony Seklaoui, captures intimate moments of the mother-daughter pair enjoying a family dinner. Set to Blondie’s live cover of “I Feel Love,” the visuals emphasise the joy of being surrounded by loved ones.
“It was such a joy doing this shoot and commercial with my beautiful daughter! The @gucci Christmas Campaign was fun, and we love the amazing designer @sabatods @gucci wearing all Gucci!!!!” Ms.Tina shared on Instagram.
In the campaign, both women don Gucci’s ready-to-wear designs and GG emblem handbags. Tina Knowles is dressed in a sophisticated black blouse and trousers, paired with a Gucci Marina Chain Necklace and Signoria Slingback Pumps.
Solange opts for a stylish look featuring a leather jacket with jeans, a GG Marmont belt, Gucci Marina Chain Earrings, a cardigan, printed scarf, and a Horsbit 1955 handbag.
Gucci’s latest collection serves as the perfect backdrop for this celebration of familial bonds, as the Knowles family continues its long-standing relationship with the brand.
Earlier this month, Solange wore a custom Gucci gown to the 13th Annual LACMA Art+Film Gala, further solidifying the family’s connection with the luxury house.
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