Steven Bartlett’s The Diary of a CEO hits 1 billion streams: “It has grown into something I never imagined”

STEVEN Bartlett’s The Diary of a CEO podcast has achieved a remarkable milestone, surpassing 1 billion streams across Apple, Spotify, and YouTube, as confirmed by his company, Flight Studio.

In addition to this achievement, Apple has also confirmed that The Diary of a CEO remains the UK’s most-downloaded podcast for the third consecutive year.

Launched in 2017, The Diary of a CEO was created by Bartlett, an entrepreneur and investor on BBC’s Dragons' Den. Over the years, the podcast has featured high-profile guests such as Simon Cowell, Jada Pinkett Smith, Boris Johnson, Seth Rogen, Maisie Williams, Thierry Henry, and Richard Branson. With its growing global popularity, it has become Europe’s largest podcast and the second-largest worldwide on YouTube.

Reflecting on the podcast’s success, Bartlett shared: “It’s frankly unfathomable to me. The show began as a passion project with just me, my laptop, and a microphone, and it has grown into something I never imagined.”