Tennis star Coco Gauff, 20, named highest-paid female athlete for second consecutive year with estimated $30.4M in earnings

COCO Gauff has been crowned the highest-paid female athlete of 2024, earning a reported $30.4 million.

This marks the 20-year-old’s second consecutive year atop the earnings leaderboard, according to Sportico.

Gauff's impressive haul includes a historic $4.8 million in prize money from winning the WTA Finals in Riyadh, Saudi Arabia and lucrative endorsements with brands such as Naked Juice, Bose, Wheaties Cereal, Carol’s Daughter, and Rolex, further boosting her financial success. 

That makes her only the third woman to earn more than $30 million a year, after Naomi Osaka and Serena Williams.

Gauff's 2024 season was filled with milestones, including her debut at the Paris Olympic Games. While she did not medal, she became the youngest athlete and the first tennis player to serve as the Olympic torchbearer. 

Later in the year, she made history again by winning the China Open in October, becoming the first American to claim the title since Serena Williams in 2013.

Her year culminated with a victory at the WTA Finals in November, where she triumphed over Olympic gold medalist Qinwen Zheng to claim her ninth WTA Tour singles title. 

Reflecting on her remarkable achievements, Gauff shared on Instagram:

“In all seriousness, I’m so grateful for all the support the last few weeks. Getting to win the last tournament of the season and it also being my second biggest title of my career so far is insane,” she wrote. “Wow WTA FINALS CHAMPION. All glory to God truthfully. I‘m eternally grateful for the life I get to live and to have moments like this makes all of the hours/sacrifice I put into this worth it. time to rest for a little bit but then it’s back to grind for next years szn.”